Engagement Metrics for Video Prospecting Campaigns
- Silvio Bonomi
- Aug 13
- 12 min read
Updated: Sep 6
Video messages are changing how firms reach new clients. Not like old cold emails or calls, made-for-you videos get eyes and make better replies. But winning needs marking the right watch stats to know what hits and what misses.
Here’s what you should note to top the use of video emails:
- View Rate: Counts how many start your video. Make this better with good titles and own pictures.
- Watch Time & Retention: Shows how long folks watch and when they stop. Use this info to tweak your talk and speed.
- Full Watch Rate: Sees how many watch all of the video. Short clips often do well, but not-too-long ones can work if they have worth.
- Click Rate: Says how often watchers act after viewing. Clear asks to act at the best time help.
- Reply Rate: Tallies answers like meet asks or back talks. Aim for top replies that lead to deals.
Key points:
- Giving videos a name, job place, or fresh events ups interest.
- Time counts - mid-week videos often do best.
- Short clips (30-60 seconds) are key to get notice, but long ones can fit big topics.
Following the right stats, like Cost Per Watch (CPV) and Pay-back on Ad Cost (ROAS), links video wins right to biz aims. Use tools like UTM marks to tie video views to sales, and try out changes (titles, images, video size) to better your plan.
Main point: Video outreach works when you watch counts that link to true gains - meets, leads, and deals.
8 Tips for Better Video Prospecting
Key Points to Check in Video Reach-Out Plans
To link these number checks to true work wins, it's key to look at info that makes your video reach better. Today's video stats go deep, offering a true view of what watchers do and how it hits your targets. Let’s go over the most key numbers and how they shape your efforts.
View Rate and What Sways It
View rate shows the share of folks who start your video. This number shows how well your first call pulls in eyes. To lift view rates, try making changes to subject headings and preview words - they show right away they matter and are worth the look to your crowd.
Thumbnails matter a lot too. Custom ones with real people draw an instant bond, making it more likely for them to click. Sites like LinkedIn, which show video snippets, let folks judge the quality in seconds. By honing in on these parts, you can tweak your call and up your odds of locking in meets.
Time Spent Watching and Holding Attention
Time watched shares how long folks stick with a video, while retention digs into where they stop. The start is crucial - if watchers turn away quick, it’s often due to your words or flow. By spotting where they leave, you can shape your talk and pace for future videos to keep them hooked longer.
Full Watches and How Long Videos Run
Full watch rate tracks who views your video from start to end. Shorter clips tend to do better here, as they push a tight, clear point. Yet, mid-length videos can keep hold of interest if they bring real worth, while long clips fit best for very keen watchers or deep topics.
The main lesson? Video length and full watches don't always match up easy. A solid mid-length video can do better than a short one if it gives good info. The best length suits your point and what your crowd waits for.
Click Rates and Strong CTAs
Click rate counts how often watchers act after seeing your video, linking directly to work wins. A clear, well-put CTA is key here. Using a spoken CTA with on-screen hints often works better than just one way.
Timing counts too. Show your CTA while folks are still tuned in to spur quick action. Keep it easy and fit for the watch setting to keep from too much for your crowd and better click rates.
Reply Rate and Work Wins
Reply rate counts the fast talks after your video call - like answers, meet setups, or calls. This number ties watcher care to real results. A well-aimed push that gets true replies often shows it's working well.
But it's not only how many; how good they are counts more. Things like how many meetings lead to deals and how far things move in the sales path show a clear view of your campaign's lasting effect. Fast answers often bring better rates of turning leads into deals, making quick talks key in getting real wins.
Simple Facts and Trends About Video Use in Sales
Looking at common benchmarks helps you fine-tune how you use videos to reach others. By measuring your work against these shared marks, you can make good targets and find where you need to get better. New facts show how people interact with video on different paths and using some styles, giving you tips to shape how you use them.
How Making It Personal Helps
Videos made just for one person do way better than plain ones. Putting in things like the person's name, their job, or their work area ups the chances they'll reply and watch longer. Adding bits like a nod to their LinkedIn or news on their job grabs their eyes - a way that works well with B2B buyers. Putting in fresh news, like recent events in the field, also makes your video stand out.
When You Send Videos Matters
When you send a video in your reach-out plan can really change how well it does. Videos sent at the first hello might not catch eyes, while those sent later - when people already know you a bit - do better. Sending them midweek fits with people's work times, lifting the odds they'll watch. When you send them also touches how they feel about video length, which we'll look at next.
The Best Length for Videos
Short videos, really quick ones, often get watched all the way through, making them great for fast hellos or check-ins. But, they might be too quick to build a real link or cover big ideas. To keep interest, you need to start strong.
Studies show that videos from 30 to 60 seconds long hit the sweet spot. This length lets you say hi, show your worth, and ask for action without losing the watcher. Longer videos, while riskier for losing viewers, can show that someone is very into what you say if they watch till the end.
Think too about what device people watch on. Mobile watchers might not get to the end as much as desktop ones, but if they do, they're really tuned in. This tells you to make sure videos work well on phones and computers.
Key Facts for Email, LinkedIn, and Landing Pages
When diving into video prospecting, the platform you pick has a big impact on your results. Each method - email, LinkedIn, or landing pages - comes with its unique set of behaviors. Knowing these can sharpen your plan for better results.
Emails with Videos Linked or Put In
Adding videos to your emails is tough because of how they show and track, but you can get past these hurdles. For example, using your own photo instead of a standard icon can make your email seem more personal and boost click rates. Also, a catchy subject line stating the video can get attention quickly.
Since many email systems can't handle videos in the email, a link to your video might work better. This allows smoother play and better tracking of who watches it. The time you send emails matters - midweek during work hours often works best. Telling the viewer how long the video is in the preview text helps them choose when to watch it.
LinkedIn Direct Messages with Videos
Sending videos on LinkedIn requires different tactics. Videos play automatically without sound here, so catching the eye in the first few seconds is crucial. A simple wave or a quick, custom drawing can do the trick.
Keep your tone friendly but professional, and don't shy away from sending videos with connection requests. Mentioning something specific from their profile - like a recent post or a common interest - can make your message feel more real.
Remember, people might not check LinkedIn as often as their email, so responses can be slow. Stay patient. When they do reply, video messages can naturally lead to more in-depth talks, like phone chats or meet-ups. Plus, ensure your videos look good on phones, with clear visuals and sound.
Landing Pages with Videos
Landing pages with videos let you really dig into how viewers act when watching. Heat maps, for example, can show where people look most, helping you decide where to put your video.
Choosing between starting your video right away or making them click to play is key. Auto-play might get more views, but click-to-play can draw in those truly interested - important for business-to-business setups.
Where you put your video also plays a part. A video at the top might get quick looks, but one after some text might keep them on the page longer. Trying different setups can show what your viewers prefer.
Lastly, the calls-to-action (CTAs) you use are vital. Put them before, during, or after the video based on what you think the viewer wants at that moment. A fast-loading page and a well-placed, simple form can keep your audience focused and boost sign-ups.
How to Track and Share How Well Your Videos Do
To make the most of video selling, move past just counting views. Look at real actions that show how videos help your business goals.
Making A/B Tests
A/B testing is your best tool to find out what your viewers like. By changing one thing at a time, you can spot what works best. For instance, what you put in the subject line can make someone decide to watch your video or not. Test a simple line like "Quick talk on [Company Name]'s end-of-year goals" against something that makes them wonder, like "A 30-second tip for [Company Name]."
What your video looks like at first glance is also key, especially on sites like LinkedIn where a good image grabs people fast. Try different looks: your face, a key part of your video, or a simple image that hints at what's in the video. The first three seconds of your video - a "hook" - are super important too. Try different hooks, like a straight question, a personal touch, or a smart tip, to see what keeps people watching.
Video length is important as well. While short videos, under 60 seconds, are usual, some viewers might like a bit longer videos that give more info. Test 30-, 60-, and 90-second versions to see what works best.
For each test, know what success looks like. If testing subject lines, look at how many people open them. For thumbnails, check how many click on them. And for hooks, see how many watch past 10 seconds. Aim for at least 100 people for each test option. These facts help you improve your content by seeing what keeps viewers watching.
Using Data on Viewer Staying to Improve Scripts
After testing, seeing where people stop watching your videos can help you make them better. Most video sites show you the percentage of viewers still watching at each moment. Look for spots where many leave - it might point to problems with how fast you talk, how clear you are, or how the video looks.
People often leave in the first few seconds and when things change in the video. Maybe you're getting into details too fast or the changes are too abrupt. Even small things like long waits or unclear sound can make people stop watching.
On the other hand, notice parts people watch again. These parts often highlight what really works with your audience, like a strong benefit or a really good section. Use this data to make better future videos or go deeper on topics that get watched over again.
Data on who stays can help you find the best spot for your "click here" button. If most people leave your video before they see this button, put it near the start. If they keep watching till the end, you could try a longer or more fun message. People in different jobs watch in different ways - like bosses versus team leaders. This lets you make videos just for them.
How You Make Money from Viewer Numbers
After you look at the tests and who stays, make a link between viewer numbers and real money made. These numbers mean a lot if they help you make money. Like, about 36% of folks use how many people keep watching to see if videos are making money, and 30% look at direct sales.
Start by looking at signs that a person might buy something. High watch rates on demo videos, clicks on "Learn More" or questions asked tell you a lot. In fact, 87% of people said these demos helped them decide to buy. So, knowing who watches to the end is a must.
Add special codes to your video links to see the viewer's path - from video to your site, getting handouts, or filling out forms. This is key for showing how videos earn money.
Note who buys something right after watching a video. Set up a way to mark people based on how much they watch. A person who watches a lot and checks out prices is more likely to buy than one who stops watching fast.
These numbers tie video watching to making money. By 2025, 93% of folks say they see good money returns from video, the best so far. Even then, look at your own data more than just what others see. Costs for each meeting set up, money made from videos, and sales from people watching give a better look at how well you're doing.
When you talk to the top people, focus on numbers tied to cash. They care less about simple counts, like views or likes, but more on how videos push business goals. For example, show that if someone watched a video on Tuesday and set up a meeting by Thursday, it shows how well videos help win.
Using Video Stats in Artemis Leads Work
As we have seen before, knowing how engaged people are is key to creating winning plans. Artemis Leads looks at how people watch videos to better know who their best customers might be and get better at targeting other businesses. By looking at how potential clients engage with videos through email and LinkedIn, the company can see which groups are more interested and involved. This info helps them zero in on the right audiences.
For instance, data that shows who watches videos all the way through versus those who stop watching early helps Artemis Leads sharpen their focus on who they think their best customers are. This allows the company to target those who are really into the content, making sure their efforts are smart and hit the mark.
Going even further, Artemis Leads uses trends in video watching to tweak how they reach out. By knowing where prospects are most likely to respond, like email or LinkedIn, they tailor their methods to make a bigger splash. This careful use of facts turns video into a strong way to keep getting better at finding the right people and doing well in their campaigns. These fresh insights match up with what they learned before about making campaigns work best.
Wrap-up: Making Video Work with Smart Metrics
As we've seen, the key to good B2B reach is tracking the right video stats. When you look at how people react to your videos and use that to push real business gains, video prospecting gets way better. For stuff like this, in 2025, 93% of marketers saw big gains from their video ads. These wins come from looking at deep stats, not just the easy numbers, which shape real results.
Don't just look at simple, shallow stats. It's big to see how folks getting into your videos leads to real stuff, like setting up meetings or making deals. This makes your pushes work harder. Stats like Cost Per View (CPV), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) show how videos help boost your earnings. Top video plans look at these numbers to keep making their content better. For example, noting which video parts keep people watching or which actions get most clicks can lead you to make stuff that hits harder.
To go deeper, use strong tracking tools like UTM tags and links. They tie your leads and sales right to certain videos. This checks that your video spend is wise and sets a clear path to make content that clicks with viewers.
A focus on data paves the way for constant upgrades. By diving into how folks engage with your videos, you can get sharper at picking targets, crafting messages, and timing your reach-outs. Remember, videos pull three to five times more eyes than images, showing why full and smart measuring matters.
For marketing and sales teams, sharp look at engagement stats hands over tips that can move prospects quicker through the sales process. Spotting signs that a viewer is ready to step up lets you put work where it counts most. By syncing video activity with bigger business aims, videos turn into a great push for B2B success.
FAQs
What is the top video time to up interest and get more deals in B2B video looking?
B2B Video Looking: The Best Time
For B2B video looking, 30 to 45 seconds tends to work best to catch eyes and push for action. It's short to keep folk hooked, yet long enough to share an important idea.
People will more often watch quick, made-for-them videos that speak to their wants or troubles. Use this short time well to show worth and make an impact with every tick.
What's the best way to check if your video prospecting works?
To find the ROI of your video prospecting, look at two big parts: engagement metrics and conversion metrics.
Engagement metrics - like how many watch, like, comment, and share - show how people respond to your videos. These numbers tell you how far your content goes and how much it grabs people.
On the other hand, conversion metrics - like click-through rates, signups, and sales from your video - help understand its effect on your business. Looking at both engagement and conversion info, you'll see how well and profitably your campaign really works.
