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Case Study:
Communication Agency in the Food, Beauty, and Furniture Design verticals

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Challenge of Hoop

At Hoop, we work every day to build high-impact communication projects for structured manufacturing companies, with a strong vertical specialization in the Food, Beauty, and Furniture Design sectors (ceramics, marble, parquet).

Our approach starts from content and sector expertise, supported by proprietary editorial projects such as Musa and Dispensa, which allow us to engage directly with our clients’ audiences with authority and credibility.

 

In 2025 we decided to further strengthen our presence in these markets. The challenge was to reach real decision makers (CEOs, owners, marketing directors) without relying on volume-driven logic or standardized messaging.

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Every contact needed to be consistent with our positioning.
Every message needed to reflect our vertical specialization.

We could not afford generic or poorly contextualized outreach activities, as they would have compromised the perceived quality of the Hoop brand.

We were therefore looking for a partner capable of extending our commercial reach while maintaining the same care, precision, and sector-specific language that define us.

Solution

With Artemis Leads we found a partner who immediately understood the complexity of our model.

This was not about simply “doing lead generation”, but about building a vertical, tailored, and credible infrastructure.

The work began with the precise definition of the three verticals, and for each sector the following were defined:

  • company targets aligned in terms of size and structure

  • the correct decision making roles

  • signals of interest

  • messages adapted to the sector’s language

  • relevant references and case studies

The emails and LinkedIn messages never spoke generically about “communication”, but instead leveraged:

  • real vertical specialization

  • concrete cases

  • Hoop’s editorial authority

The Artemis Leads team proved quick to listen, flexible in testing, and very careful never to push volume-driven logic at the expense of quality.

Results

We started collaborating with Artemis Leads in September 2025. The work has generated and continues to generate qualified, relevant, and genuinely interested contacts, with counterparts aligned with our positioning.

The main focus was not the number of leads, but:

  • the quality of the conversations started

  • the relevance of the decision makers involved

  • the consistency between message, target, and expectations

 

For this reason we continue to collaborate, integrating Artemis Leads as a stable partner in our business development activities.

 

For an agency like Hoop, which already has strong internal expertise in lead generation and strong attention to positioning, it is not easy to find a partner that brings something truly complementary.

Paolo Caporossi of Hoop, customer of Artemis Leads, your B2B Outbound Lead Generation.jpg

Paolo Caporossi

CEO & Partner

“Artemis Leads is the partner capable of working with the same level of attention that we put into our consulting and branding activities. Artemis selected companies and decision makers that were truly aligned with our offer and built messages consistent with the agency’s tone of voice. The team is attentive, quick to adapt to strategic changes, and always focused on quality. In short, it is a collaboration that opens new commercial opportunities for us, without impacting the agency’s organization, which can therefore remain focused on developing projects and creativity.”

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