Challenge of Mutuasemplice
MutuaSemplice was founded with a clear goal: to make corporate health welfare simple, transparent, and truly useful for Italian SMEs. Our distinctive value lies in personalized consulting. We do not sell standard packages, but guide each company in choosing a sustainable, flexible, and tax-efficient healthcare plan.
At the start of our commercial activity, we faced a concrete challenge: reaching the right decision-makers in the right companies. Our target was highly specific and often lacked full awareness of the benefits of healthcare welfare, or already had active plans that were inefficient.
Generating leads indiscriminately would have meant wasting valuable time on poorly qualified opportunities. We were looking for a partner capable of working with surgical precision, who understood our message, our tone, and the sensitivity of the welfare topic, avoiding aggressive or generic approaches.
Solution
With Artemis Leads, alignment was immediate. They quickly understood that the quality of the conversation matters as much as the precision of targeting.
The outreach activity was built on a thorough analysis of companies, distinguishing between those without a welfare plan and those with a plan that could be improved. Selection considered company size, decision-maker role, geographic context, and the most effective messaging angle.
Email and LinkedIn sequences were developed progressively and non-invasively, focusing on education, value, and free consulting, without aggressive commercial promises.
Throughout the project, we tested different communication angles and refined message positioning. The Artemis team proved quick to adapt, open to feedback, and consistently focused on optimization.
Results
The partnership has been ongoing for almost two years, confirming itself as solid and strategic for our growth.
Outreach enabled us to connect with entrepreneurs, HR managers, and decision-makers who were genuinely interested, opening high-quality conversations on complex topics such as taxation, employee benefits, and workforce well-being.
For a company like MutuaSemplice, where sales are built on trust and consulting, finding an outbound partner so aligned with our approach is far from obvious.
Antonello Ceci
Chief Marketing Officer
"With Artemis Leads we found a partner that works with method, care, and respect for our positioning. Healthcare welfare is a sensitive topic: every contact must be handled carefully. Artemis selected companies truly aligned with our target, reaching the right decision-makers with messages consistent with our communication style. We are very satisfied with the service received over these nearly two years. Their attention, professionalism, and flexibility convinced us to continue relying on them to grow our business."
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