Challenge of lABnormal
Labnormal is a digital transformation company based in Rome, Italy, specialising in the design and development of digital ecosystems for Italian brands and institutions. Its approach fuses strategy, design, and technology to drive digital transformation through scalable, secure, and efficiency-oriented solutions. With mission-critical projects to their credit for clients such as LastMinute.com, AGID, ICCREA Banca, Eataly, and Fideuram Vita, Labnormal operates in highly technologically complex contexts, with high expectations on accuracy, reliability, and performance.
In 2024, Managing Director Marco Zamponi decided to outsource outbound to initiate new conversations with target prospects, without diverting the team from the core business.
Solution
Labnormal chose Artemis Leads as its partner for B2B outbound lead generation. The Artemis team immediately demonstrated a deep understanding of the technological context and the relational needs of its corporate prospects.
The strategy was highly personalized and tailor-made. Messages on LinkedIn and email were written in a language consistent with Labnormal's tone of voice and that of the corporate prospects, maintaining a balance between technical concreteness and openness to business dialogue.
Results
In addition to the appointments made, the collaboration strengthened Labnormal's digital presence and expanded the Managing Director's network with valuable contacts. Labnormal appreciated the relationship built with Artemis: a partnership based on transparent communication, constant attention, and adaptability.
Marco Zamponi
Managing Director
lABnormal
labnormal.it
"At Labnormal, we are used to working on structured, long-term projects, where reliability, clarity, and methodological rigour are indispensable. Artemis has adapted perfectly to our way of working, offering us a smooth collaboration, respect for deadlines, and always focused on the objective. We found a partner with a rare balance of technical expertise and human attention. This quality makes all the difference, especially when operating in high-stakes contexts."
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