Challenge of Ener2Crowd
Ener2Crowd is a fintech crowdinvesting platform that channels capital into ESG projects. We are an authorized portal, supervised by CONSOB and the Bank of Italy, fully compliant with the European ECSP regulation, and active on the market since 2020.
Our team has deep expertise in strategic marketing, complex B2C and B2B campaigns, and funnel building, but we needed a partner capable of reaching decision-makers who are notoriously hard to get in front of. This target audience is particularly demanding:
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Decision-makers in family offices, Asset Management Companies (AMDs), Alternative Investment Funds (AIFs), and private equity funds (PE)
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High Net Worth Individuals (HNWIs)
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CEOs, CFOs, and owners of SMEs
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CEOs and CFOs of Energy Service Companies (ESCOs), Utility Companies, Independent Power Producer (IPPs)
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In Italy and Spain
The challenge was to identify the right people, find their contact information, and craft messages that were relevant to the target segment and to each individual’s position in the company.. We needed a surgical approach, not just sending emails, but building meaningful conversations with the right tone and at the needed scale.
Solution
Before Artemis Leads, we weren’t able to consistently start positive conversations with our target audience. After a very thorough strategic workshop, the team mapped with precision all of our ICPs and re-wrote our value proposition to contact them through both email and LinkedIn. No “one size fits all”: every campaign was iterated, optimized, and managed with care, quickly integrating our feedback along the way.
Results
Despite the complexity of our audience, Artemis delivered positive leads exactly as projected. On a couple of occasions, we asked them to further scale the volume, and they delivered without missing a beat. After 9 months of collaboration, we’ve steadily increased our demand for more positive leads across more segments. Artemis has helped us scale while keeping quality and positioning under control, enabling us to connect with companies holding investing capital, genuine ESG investment projects, and financing needs.
Paolo Baldinelli
Executive Chairman
Ener2Crowd
ener2crowd.com
"Our audience isn’t easy to reach: Family Offices, Asset Management Companies, Alternative Investment Funds, Private Equity funds, Utilities, Energy Service Companies, Independent Power Producers, and HNWIs. We had tried outbound campaigns in the past without much success. Over these past 9 months, Artemis has proven it can be done. They started with a methodical approach, understood exactly who we wanted to talk to and how, and delivered leads that met our expectations in both quality and volume. While we focus on improving our conversion rate, we can rely on a steady flow of high-quality leads, even in very specific niches. Highly recommended."
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