LinkedIn Sales Navigator Filters: Comparison Guide
- Silvio Bonomi
- Mar 29
- 5 min read
Updated: Apr 1
Key Features of LinkedIn Sales Navigator:
- Company Filters: Narrow results by industry, geography, and company size.
- Individual Filters: Target decision-makers by job title, seniority, years in position, and activity on LinkedIn.
- Advanced Search Combinations: Combine filters like location, role, and company size for precision targeting.
- Custom Lists: Organize leads and accounts for better tracking.
Artemis Leads vs. LinkedIn Sales Navigator:
If you need extra support, Artemis Leads offers a tailored approach by combining LinkedIn data with email outreach and multilingual targeting.
Feature | LinkedIn Sales Navigator | Artemis Leads |
Filter Customization | Standard LinkedIn filters | Custom ICP-based filters |
Multilingual Support | Single language per search | Supports 5 languages |
Lead Verification | LinkedIn profile data only | LinkedIn + email verification |
Quick Takeaway:
- Use Sales Navigator if you have time for in-house prospecting.
- Choose Artemis Leads for pre-qualified, ready-to-meet leads and global outreach.
For the best results, combine both tools: Use Sales Navigator to identify prospects and Artemis Leads to refine and personalize your outreach efforts.
Filters on Sales Navigator
1. LinkedIn Sales Navigator Search Options
Sales Navigator filters make it easier to find decision-makers and refine your outreach. Let’s break down the key filter categories and how you can use them effectively.
Company Filters
These filters help you narrow your search to companies that align with your target audience:
- Industry & Geography: Focus on specific sectors and regions.
- Company Size: Filter by the number of employees, ranging from small businesses (1–10) to large enterprises (10,000+).
Individual Filters
These options let you zero in on the right people within your target companies:
- Job Title & Function: Search by role, seniority, and department.
- Years in Position: Filter by tenure, from less than a year to 10+ years.
- Changed Jobs: Identify individuals who have recently transitioned to new roles.
- Posted on LinkedIn: Find active users who are sharing content.
- Group Membership: Spot professionals participating in relevant industry groups.
Advanced Search Combinations
The real advantage lies in combining filters effectively. Here’s an example of a powerful filter setup:
Filter Category | Selected Criteria | Purpose |
Industry | Software & IT | Focus on a specific sector |
Company Size | 51–200 employees | Target mid-sized companies |
Job Title | "VP of Sales" OR "Sales Director" | Find decision-makers |
Location | United States | Narrow down by geography |
Years in Position | 1–2 years | Target those in a prime decision-making window |
Search Limits and Best Practices
Sales Navigator has daily and monthly search caps, so it’s important to work smart:
- Save Searches: Store commonly used filter combinations for quick access.
- Use Boolean Logic: Combine keywords with operators like AND, OR, and NOT for more precise searches.
- Update Regularly: Refresh saved searches every month to include new prospects.
By monitoring campaign performance and response rates, you can tweak your filters to improve results over time.
Custom Lists
Organize and track your prospects by creating custom lists:
- Lead Lists: Group individuals based on campaign stages or outreach progress.
- Account Lists: Prioritize target companies by importance or potential.
Up next, see how Artemis Leads uses advanced search techniques to boost lead quality.
2. Artemis Leads Search Methods
Artemis Leads takes advanced filtering to the next level by aligning its approach with a highly targeted ICP (Ideal Customer Profile) strategy. While Sales Navigator offers strong filtering tools, Artemis Leads fine-tunes these methods to boost B2B lead generation.
How ICP Shapes the Filtering Strategy
The process begins with creating a detailed ICP in collaboration with clients. Here's how specific filter categories are strategically applied:
Filter Category | How It's Used | Goal |
Company Targeting | Combines industry filters with company size data | Pinpoint businesses that fit the target market |
Decision-Maker Focus | Uses role and seniority filters | Find individuals with decision-making authority |
Geographic Reach | Targets multiple languages (English, Italian, German, Dutch, Spanish) | Expand outreach in key global markets |
Engagement Potential | Tracks activity and response indicators | Focus on prospects likely to respond |
A Smarter Qualification Process
Artemis Leads goes beyond basic filtering with a layered qualification system. By leveraging technology, they identify the right companies and decision-makers, ensuring outreach efforts are focused on the most relevant prospects.
Expanding Through Multichannel Outreach
Artemis Leads doesn’t stop at LinkedIn. They incorporate email outreach into their strategy and adjust filters based on how prospects engage. This ensures follow-ups are well-timed and effective.
Tailored Messaging for Better Results
Using a mix of industry knowledge and detailed prospect data, Artemis Leads customizes outreach efforts. They craft messages that resonate with decision-makers, making their approach both targeted and personal.
This unified method combines the power of Sales Navigator with Artemis Leads' expertise, delivering precise and effective lead generation.
Features and Limitations
There are clear differences in how potential leads are targeted using various filtering methods.
Core Filter Capabilities
Here's a quick comparison of key features:
Feature | LinkedIn Sales Navigator | Artemis Leads Approach |
Filter Customization | Relies on LinkedIn's standard filters | Customizes filters based on a defined ideal customer profile (ICP) |
Language Support | One language per search | Supports multiple languages (English, Italian, German, Dutch, Spanish) |
Contact Verification | Limited to LinkedIn profile data | Combines LinkedIn and email verification for higher accuracy |
Advanced Searching and Integration
LinkedIn Sales Navigator provides strong filtering tools but has limitations when running broader campaigns. On the other hand, Artemis Leads' multilingual capabilities and ICP-focused filtering allow for more precise targeting. Combining LinkedIn data with email outreach creates a seamless and personalized engagement process.
This comparison underscores both the benefits and challenges that influence outreach strategies.
Technical Considerations
Sales Navigator is restricted by LinkedIn's built-in filters, while Artemis Leads takes a more flexible approach. By customizing filters to align with customer profiles, Artemis Leads enhances its targeting. It also extends its reach through multichannel strategies, using both LinkedIn and email communication. With support for multiple languages, it opens doors to broader, global audiences, making campaigns more impactful.
These technical features play a key role in improving lead generation outcomes.
Summary and Recommendations
Here’s a quick guide to refining your lead generation strategy based on the filtering techniques discussed earlier.
When to Use LinkedIn Sales Navigator Filters
LinkedIn Sales Navigator works best if your team has:
- Time set aside for daily prospecting
- Skills in qualifying leads
- Resources to handle outreach campaigns
- A solid grasp of LinkedIn's search tools
If these boxes are checked, Sales Navigator can give you precise control over your prospecting efforts.
When to Consider Artemis Leads
If your resources are stretched thin, a full-service option might be a better fit. Consider Artemis Leads when you need:
Business Need | Solution Provided |
Focus on closing sales | Pre-qualified, meeting-ready leads |
Multi-language outreach | Support in five major European languages |
Broader market reach | Tailored targeting for better coverage |
Efficient resource use | Streamlined processes to save time |
Combining Both Strategies for Better Results
To make the most of these tools, try blending their strengths with this approach:
- Use Sales Navigator to pinpoint target segments and refine them with Artemis Leads' Ideal Customer Profile (ICP) criteria.
- Apply Artemis Leads' ICP insights to sharpen your targeting.
- Let your team focus on closing deals while the groundwork is handled.
Choosing the Right Path
If your team has the capacity for in-house prospecting, Sales Navigator is a strong choice. If not, Artemis Leads can provide pre-qualified, meeting-ready leads - up to 10 per month - helping your team focus entirely on closing deals. The right choice depends on how well your outreach strategy aligns with your Ideal Customer Profile.
